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Campaign manager at reprise digital ยท experience: How social media influencers build a brand following by sharing secrets. Pai, seema et al. Strong brands, strong relationships. Taylor and francis inc. , 2025. In this chapter, we examine when and why social media influencers share secrets online. Based on an exploratory survey with 48 bloggers and the literature on secret sharing, we examine the. They often dominate mainstream social media conversations, making them. We examine how and why bloggers and other influencers might share secrets online. Based on an exploratory survey of bloggers and the literature on secret sharing, we.